What’s in a name?
When I knew I needed to start my own firm, my first thought was: what will my brand be? How will it represent me? What will it say?
As far as naming my firm, I needed something that was fun and fresh, but not too young. Something confident, but not boring. Not too girly. Easy to spell. I needed it reflect me, but not necessarily my name.
As a list-maker, I created pages and pages of lists for a name. I tried to think of where I had come from, what I had seen, and where I wanted to go.
Most of this was done at home in the hours in between working for clients and finishing my thesis. While I work by myself, I am never really alone as my rescue dog, Romo, is always around trying to crawl his 65 lbs onto my lap whenever I’m sitting down. During one of these climbs, I was going through a word-association game just listed possible words for my new firm’s name.
“Romo?” No. “Dog?” No. “Dalmatian?” No. “Dot?” No. “Spot?” What? “Spot?” “Spot Strategies?” That could work.
I started working on some possible colors, fonts, and logos. The word “spot” could take on a few forms:
The idea stuck. I like the way it looked. I like the way it sounded. I was sold.