Marketing as Community Organizing?
There is no getting around my past experience. Not that I am ashamed of my history as an activist, trained in grassroots by the best around, but its that most people don’t understand how that translates to what I do today.
Activism and community organizing are the original B2C.
I could make the argument that “selling” candidates or political issues is the most difficult B2C sell there is–it is intangible, you will never get recognition, it may vote against your interests, you may still lose.
I stumbled across this book below by chance [or maybe fate] when I first started doing contract work for a health communications firm here in Denver.
It speaks to how public relations, and general communication/media efforts, can be used as tools for empowerment and questioning systems.
I could not agree more.
At a NOW Conference in 2007, I heard writer/producer Jill Soloway speak on a panel with my mentor Angie Cruz. Soloway said that as much as she detests some of the offensive and violent actions upon women in film and television, unless there are people at the table telling a different story, it would stay the same. So she pushed her way to the table and does all she can to create strong, female characters in all of her projects.
If you want the story to change, you need to tell the story.
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen’s argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism.