spot strategies. | Millennial Round Up: OCTOBER
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Millennial Round Up: OCTOBER

Millennial Round Up: OCTOBER

This article is the presentation I’ve been giving health insurers for the past year, yet until this month I’ve yet to convince anyone to focus on Millennials. I was glad to find this to see that a) I was right. b) Other people are working to help get Millennials involved in their own health and educating providers on strategies to do so.: “Young Invincibles and Health Insurance Strategies to get Young Adults Covered.” from

A great overview of the demographics of American Millennials:  “Amid the Stereotypes, Some Facts about Millennials” from NPR

The contradiction between economic opportunity and affordable living, how will Millennial ever reach the “American Dream”?: “Why It’s So Hard for Millennials to Find a Place to Live and Work.” from The Atlantic

People are still lobbing the same accusations at Millennials, even though evidence shows they’re not any more self-absorbed than their predecessors: “The Persistent Myth of the Narcissistic Millennial.” from The Atlantic

Culturally, narcissism has become a catchphrase of sorts for traits people deem unpleasant or unlikable in a person, similar to how people will say they have obsessive-compulsive disorder just because they’re fastidious or detail-oriented, rather than because they meet the actual clinical diagnosis. If you love to talk about yourself, but you also show empathy for others, you’re not a narcissist. If you’re extremely confident at work but you’re good at accepting criticism, you’re probably not a narcissist either.

And for those uniquely self-centered, narcissistic Millennials, well, researchers say they’re actually a lot less selfish than popular reports make it seem. While Twenge alleges that the increase in narcissism has promoted a generational trend toward “more extrinsic values (money, image, and fame) and away from intrinsic values (community feeling, affiliation, and self-acceptance),” other researchers, including Arnett, have found the opposite. In a recent survey of 18- to 29-year olds, 80 percent agreed with the statement, “It is more important for me to enjoy my job than to make a lot of money,” while 86 percent agreed that “It is important to me to have a career that does some good in the world.” And a 2010 survey of high school seniors found that from 1976 to 2006, “there were no meaningful changes in egotism, self-enhancement, individualism, self-esteem.”

So they love the selfie? Let them. Says Arnett: “In many other ways, this is an exceptionally generous generation.”


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