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case studies.

COLORADO SCOTTISH FESTIVAL

Annual event in Highlands Ranch drawing tens of thousands from across the country.

spot strat’s role: create social media content, manage social media.

 

HIGHLIGHTS:

  • National average for FB page size: 0.65%, average level of engagement in 9 week campaign 7.15%
  • 9 week campaign resulted in: over 500,000 social media impressions.
  • 23 times more impressions in 9 week campaign than the past 5 years combined.
  • Average number of new followers per day: 22
BORN CUSTOM GUITARS

Support brand as they showcase at the annual South by Southwest festival.

spot strat’s role: create social media content, manage social media, plan event, build relationships with other vendors, press outreach, collateral development.

 

HIGHLIGHTS:

  • Coordinated brands involvement at Music Gear Showcase, Colorado Music Party, and their own party.
  • 6 week campaign resulted in 405,599 impressions.
  • 12% increase in sales for the year due to efforts at the festival.
  • 228 new followers on Twitter in 6 weeks.